HOUSE OF MOVES MAKES FLAVOR DANCE FOR YOGI TEA COMMERCIAL
Holistic tea purveyor Yogi Tea Company creates teas blended with flavor and purpose in mind. To illustrate how the sweet and spicy blends dance in the cup, multimedia production studio Gentleman Scholar turned to House of Moves (HOM) for motion capture and data processing.
Creatives at Amazon Advertising developed the concept for the whimsical :30 spot that was filmed on HOM’s 2,520 square foot main stage, which features 80 Vicon T160 cameras. Body movement was captured as four performers, including a veteran of Cirque du Soleil, twirled, flipped and frolicked on the stage. A performance trampoline was even brought in to achieve stunning gymnastics to embody the energy the tea promotes.
After the shoot, HOM then processed and retargeted the data, which took five days to complete. The clean data was sent to Gentleman Scholar and they finalized the spot.